Skip to main content

Make It Move Month: 4-Week Sell-Through Rate (STR) Challenge

Updated yesterday

Overview

Make It Move Month is a 4-week (28-day) Sell-Through Rate (STR) Challenge designed for active List Perfectly (LP) members.

Challenge Dates:
📅 February 20 – March 20

This challenge is designed to help you reset how you think about STR and improve performance inside your existing resale business—without buying more inventory or adding unnecessary workload.

If sell-through rate has ever felt confusing, intimidating, or irrelevant, this challenge is built to change that.

Challenge Prizes

  • 🥇 1st Place: 1 Year of List Perfectly Pro Plus Plan

  • 🥈 2nd Place: 6 Months of List Perfectly Pro Plus Plan

  • 🥉 3rd Place: 3 Months of List Perfectly Pro Plus Plan

  • 4th Place: 30-minute 1:1 session with Clara

  • 5th Place: 30-minute 1:1 session with Trish

  • 6th–10th Place: LP Swag (5 winners)

The Focus for the Next 4 Weeks

The goal of this challenge is to improve what you already have listed.

  • You are not required to purchase new inventory

  • You are not required to list more items than usual

  • You are not increasing workload

Instead, the focus is on improving strategy and execution.

You may continue to:

  • List on any marketplace

  • Crosslist as usual

  • Optimize listings everywhere

However, your STR scoreboard will be measured using one committed marketplace for the full challenge period.

That single-marketplace commitment is required to keep results focused and comparable.

How the Challenge Works

At the start of the challenge, you must:

  1. Choose ONE marketplace to measure your sell-through rate

  2. Submit your baseline numbers for that marketplace

  3. Stick with the same marketplace for all 28 days

Important notes:

  • You can still sell on all marketplaces

  • You can still crosslist everywhere

  • Only your chosen marketplace will be used to calculate STR improvement

  • You may not switch marketplaces once selected

A full breakdown of the challenge can be found here:
👉 https://listperfectly.com/selling/make-it-move-month-sell-through-rate-challenge-for-resellers-2026/

Baseline & Verification Requirements (Important)

To ensure fair and transparent scoring for all participants, baseline and final submissions must meet the following requirements.

Baseline Submission Window

  • You have 14 days from February 20 to submit your baseline screenshots.

Baseline Screenshot Requirements

Your baseline submission must include:

  • A screenshot showing Active Listings

  • A screenshot showing Sold Listings (current totals at the time of baseline)

  • The marketplace name clearly visible

  • A visible date and time on your device (timestamp is required)

Final Submission Requirements

  • Final screenshots must be submitted at the end of the 28-day challenge

  • Screenshots must be:

    • Unedited

    • Clearly readable

    • Showing the same marketplace used for the baseline

These requirements exist to ensure fairness and consistency for everyone participating.

What You’ll Be Improving During the Challenge

This challenge focuses on execution quality, not inventory quantity.

Key areas of improvement include:

  • Listing the “money pile”

  • Delisting and relisting stale inventory

  • Updating listings faster

  • Adjusting pricing based on sold data

  • Crosslisting strategically

  • Sending offers strategically

The objective is to improve how efficiently your current listings convert into sales.

Fair Scoring Criteria

Winners are selected based on percentage improvement in sell-through rate over the 28-day period.

Scoring is not based on:

  • Total number of sales

  • Total number of listings

Whether you have 400 listings or 10,000 listings, improvement is what matters.

Kickoff Live Training (Replay Available)

🎥 Kickoff Live on YouTube
📅 Friday, February 20
⏰ 11am PT / 2pm ET

During the kickoff, we cover:

  • How to calculate your baseline

  • STR benchmarks that matter

  • What to fix first

  • Common mistakes to avoid

Watch here:
👉 https://www.youtube.com/watch?v=JqIHOmNLPjk

If you can’t attend live, the replay will be available anytime.

Weekly STR Sessions Inside Listing Party

After the kickoff live:

  • The challenge continues inside Listing Party

  • List Perfectly will host weekly, dedicated STR sessions for the next 4 weeks

  • Each week focuses on a different facet of STR and how it impacts your business

Although Listing Party sessions are not typically recorded, this series will be uploaded to YouTube due to the importance of STR to long-term business health and profitability.

Your First Step: Reply to the message

To officially participate in the challenge:

  1. Reply to the message at any time

  2. Tell us which marketplace you are committing to for your STR scoreboard

  3. Attach your baseline screenshots

  4. Ask any questions you may have

All challenge participation happens in this chat.
This is the only way to be entered into the challenge.

📌 Please submit your baseline within 14 days.
​
Screenshot below shows how to find the message if you close out of it.
​
​

Let’s Make It Move

We’re excited to help you refocus, tighten execution, and improve sell-through across your business.

— Clara + Trish

Did this answer your question?