Overview
Make It Move Month is a 4-week (28-day) Sell-Through Rate (STR) Challenge designed for active List Perfectly (LP) members.
Challenge Dates:
📅 February 20 – end of March (30 day window between start date and end date)
This challenge is designed to help you reset how you think about STR and improve performance inside your existing resale business—without buying more inventory or adding unnecessary workload.
If sell-through rate has ever felt confusing, intimidating, or irrelevant, this challenge is built to change that.
Challenge Prizes
🥇 1st Place: 1 Year of List Perfectly Pro Plus Plan
🥈 2nd Place: 6 Months of List Perfectly Pro Plus Plan
🥉 3rd Place: 3 Months of List Perfectly Pro Plus Plan
4th Place: 30-minute 1:1 session with Clara
5th Place: 30-minute 1:1 session with Trish
6th–10th Place: LP Swag (5 winners)
The Focus for the Next 4 Weeks
The goal of this challenge is to improve what you already have listed.
You are not required to purchase new inventory
You are not required to list more items than usual
You are not increasing workload
Instead, the focus is on improving strategy and execution.
You may continue to:
List on any marketplace
Crosslist as usual
Optimize listings everywhere
However, your STR scoreboard will be measured using one committed marketplace for the full challenge period. The marketplace needs to be stagnant not live selling.
That single-marketplace commitment is required to keep results focused and comparable.
How the Challenge Works
At the start of the challenge, you must:
Choose ONE marketplace to measure your sell-through rate
Submit your baseline numbers for that marketplace using this google form.
Stick with the same marketplace for all 28 days
Important notes:
You can still sell on all marketplaces
You can still crosslist everywhere
Only your chosen marketplace will be used to calculate STR improvement
You may not switch marketplaces once selected
A full breakdown of the challenge can be found here:
👉 https://listperfectly.com/selling/make-it-move-month-sell-through-rate-challenge-for-resellers-2026/
Baseline & Verification Requirements (Important)
To ensure fair and transparent scoring for all participants, baseline and final submissions must meet the following requirements.
Baseline Submission Window
Deadline to submit your baseline screenshots February 27th
Baseline Screenshot Requirements
Your baseline submission must include:
A screenshot showing Active Listings
A screenshot showing Sold Listings (previous 30 days from baseline)
The marketplace name clearly visible
A visible date and time on your device (timestamp is required)
Final Submission Requirements
Final screenshots must be submitted at the end of the challenge (Deadline end of March)
Screenshots must be:
Unedited
Clearly readable
Showing the same marketplace used for the baseline
These requirements exist to ensure fairness and consistency for everyone participating.
What You’ll Be Improving During the Challenge
This challenge focuses on execution quality, not inventory quantity.
Key areas of improvement include:
Listing the “money pile”
Delisting and relisting stale inventory
Updating listings faster
Adjusting pricing based on sold data
Crosslisting strategically
Sending offers strategically
The objective is to improve how efficiently your current listings convert into sales.
Fair Scoring Criteria
Winners are selected based on percentage improvement in sell-through rate over the 30-day period.
Scoring is not based on:
Total number of sales
Total number of listings
Whether you have 400 listings or 10,000 listings, improvement is what matters.
Kickoff Live Training (Replay Available)
🎥 Kickoff Live on YouTube
📅 Friday, February 20
⏰ 11am PT / 2pm ET
During the kickoff, we cover:
How to calculate your baseline
STR benchmarks that matter
What to fix first
Common mistakes to avoid
Watch here:
If you can’t attend live, the replay will be available anytime.
Weekly STR Sessions Inside Listing Party
After the kickoff live:
The challenge continues inside Listing Party
List Perfectly will host weekly, dedicated STR sessions for the next 4 weeks
Each week focuses on a different facet of STR and how it impacts your business
Although Listing Party sessions are not typically recorded, this series will be uploaded to YouTube due to the importance of STR to long-term business health and profitability.
Your First Step: Submit your baseline #s and screenshots
To officially participate in the challenge:
Take screenshots for your selected platform as explained above.
Go to this google form to enter your baseline #s and screenshots.
Ask any questions you may have by emailing [email protected]
The only way to be entered into the challenge is to submit the google form.
📌 Please submit your baseline by February 27th.
📌 You will receive a second google form to submit your ending #s and screenshots.
Let’s Make It Move
We’re excited to help you refocus, tighten execution, and improve sell-through across your business.
— Clara + Trish